Privacy policy

Last updated: October 18, 2026

This Privacy Policy explains how Pure Water Filter (“we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit, use, or make a purchase through our website (the “Site”).

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order and purchase information
  • Information you provide when contacting customer support
  • Information relating to returns, refunds, exchanges, or warranty-related requests

Payment information may be collected and processed by our ecommerce platform and payment providers. We generally do not directly store complete credit or debit card information.

2. Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Approximate location based on IP address
  • Pages viewed
  • Products viewed
  • Referring websites or pages
  • Date and time of visits
  • Shopping cart and checkout activity
  • Clicks, scrolling, and other interactions with the Site
  • Cookie, device, and advertising identifiers

3. How We Use Your Information

We may use personal information to:

  • Process and fulfill orders
  • Process payments
  • Ship products
  • Provide order confirmations and shipping updates
  • Handle returns, refunds, and exchanges
  • Respond to customer service requests
  • Operate and maintain the Site
  • Improve our products, website, and customer experience
  • Understand how visitors use the Site
  • Measure marketing and advertising performance
  • Prevent fraud and unauthorized transactions
  • Protect the security of the Site and our business
  • Comply with legal, tax, accounting, and regulatory obligations

Where permitted by applicable law, we may also use your contact information to send promotional or marketing communications.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in the email.

4. Ecommerce and Payment Services

We use third-party ecommerce, checkout, and payment services to operate our online store and process transactions.

These providers may process information such as your name, contact details, shipping and billing information, order information, IP address, device information, and payment-related information.

These providers may process information on our behalf and may also process certain information for their own purposes in accordance with their applicable privacy policies.

5. Cookies and Similar Technologies

We may use cookies, pixels, tags, local storage, and similar technologies to operate the Site, remember preferences, maintain shopping cart functionality, analyze website traffic, and measure marketing or advertising performance.

Some cookies are necessary for the Site to function properly, while others may be used for analytics, personalization, or advertising purposes.

Where required by applicable law, we will request consent before using non-essential cookies or similar tracking technologies.

You may also manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site.

6. Analytics

We may use analytics services to understand how visitors interact with the Site, identify technical or usability issues, measure traffic, and improve the customer experience.

Analytics providers may collect information such as device and browser details, IP address, pages viewed, referring information, clicks, scrolling activity, and other interactions with the Site.

7. Advertising and Marketing

We may use third-party advertising and marketing services to promote our products, measure advertising performance, and understand whether advertisements lead to visits or purchases.

Advertising technologies may collect or receive information such as:

  • Pages and products viewed
  • Items added to a shopping cart
  • Checkout activity
  • Purchases and conversion events
  • IP address
  • Browser and device information
  • Cookie and advertising identifiers
  • Referring information

Depending on the technologies used, this information may also be used to measure campaigns, create advertising audiences, or provide advertising that may be more relevant to users.

8. How We Share Personal Information

We may share personal information with service providers that help us operate our business, including:

  • Ecommerce and website hosting providers
  • Payment processors
  • Shipping and fulfillment providers
  • Customer service providers
  • Email and communications providers
  • Analytics providers
  • Advertising and marketing providers
  • Fraud prevention and security providers
  • Professional advisers where reasonably necessary

These providers may process personal information as necessary to provide services to us, subject to applicable agreements, laws, and their own privacy practices.

We may also disclose personal information when reasonably necessary to:

  • Comply with applicable laws or legal processes
  • Respond to lawful government or regulatory requests
  • Prevent or investigate fraud, abuse, or security incidents
  • Protect our rights, customers, property, or business
  • Complete a merger, acquisition, restructuring, sale, or transfer of business assets

9. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, certain privacy laws may define some uses of advertising cookies, pixels, identifiers, or similar technologies as a “sale,” “sharing,” or use of personal information for targeted advertising.

Where applicable, you may have the right to opt out of these activities.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information to:

  • Process and document orders
  • Provide customer support
  • Handle returns and refunds
  • Maintain tax and accounting records
  • Prevent fraud and abuse
  • Resolve disputes
  • Comply with legal obligations

Different categories of personal information may be retained for different periods.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or loss.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

  • Request access to personal information we maintain about you
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Request a portable copy of certain personal information
  • Request information about how personal information is collected or disclosed
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Opt out of certain targeted advertising
  • Opt out of certain sales or sharing of personal information where applicable
  • Appeal certain privacy-request decisions where applicable

To exercise a privacy right, please contact us through our Contact page.

We may need to verify your identity before completing certain requests.

13. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on your state of residence and whether the applicable law applies to us, these rights may include access, correction, deletion, portability, and the ability to opt out of certain targeted advertising, sales, or sharing of personal information.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

You may submit a request through our Contact page.

14. Privacy Preference Signals

Some browsers and devices may allow users to send privacy preference or opt-out signals.

Where required by applicable law, we will process recognized legally required preference signals in accordance with applicable requirements.

15. International Data Processing

Some of our service providers may process information in countries or regions other than the location where you live.

Where required by applicable law, appropriate safeguards may be used in connection with international transfers of personal information.

16. Children's Privacy

Our Site is not intended to knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us through our Contact page.

17. Third-Party Websites

The Site may contain links to websites, applications, or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites or services that we do not control.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, legal requirements, or privacy practices.

Any updated version will be posted on the Site with a revised “Last updated” date.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us through our Contact page.